Jordan Vineyard & Winery Offers Customers One-of-a-Kind Loyalty Program

HEALDSBURG, Calif., Aug 25, 2008 (BUSINESS WIRE) — Jordan Vineyard & Winery, producer of Cabernet Sauvignon and Chardonnay wines that are well known for being consistently high quality and food-friendly, will launch a new loyalty program, “Jordan Estate Rewards” in September 2008 to award its best customers with one-of-a-kind experiences at the Jordan Estate.

When customers enroll in Jordan Estate Rewards, for every dollar spent at Jordan, they will earn points to redeem for exclusive guest privileges at Jordan Estate. Rewards include tours, tastings, exclusive events, and opportunities to learn more about pairing wine and food. Other rewards allow guests to enjoy private dining, delicious wine country luncheons on the terrace prepared by Jordan’s Estate Chef, or fishing excursions on picturesque Jordan Lake. Rewards at the highest level include overnight getaways in our luxury accommodations.

“We are very excited to announce this program and reward customers who have been so loyal to us over the years,” said John Jordan, CEO of Jordan Vineyard & Winery. “Our customers — whether they are new or long-time fans — are the foundation for our success, and we invite them to experience the best of Jordan Estate firsthand.”

Jordan Estate Rewards is open to anyone, and there is no cost to join. Customers can redeem their points once they have accumulated 4,500 points. Points are maintained on a rolling three-year period, and customers can check their balances by logging into their accounts at www.JordanWinery.com.

“Growing up at the winery, I enjoyed many of the Estate’s treasures which, up until now, have been behind the scenes,” says Jordan. “I can think of no better way to show our appreciation than by offering these privileges to our most loyal customers.”

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