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Burgundy wine producer launches Instagram contest

Burgundy wine producer launches Instagram contest

Perhaps one of the easiest contests to enter – follow @MaisonJosephDrouhin and start posting up “summer-themed” pictures – the picture with the most likes at the end of it will earn you $5000.00.

Here’s the rub from Maison Joseph Drouhin’s importer:

Instagram Contest: the #SummerOfLaforet Instagram contest will take place from 7/1 until 9/30. The contest is SUPER simple: follow @MaisonJosephDrouhin, post “summer-themed” pics, picture with the most like by September 30th earns its poster $5,000! There will also be runner up prizes at the end of July, Aug, and Sept earning the post that has earned the most likes within that month $1,000. For more details visit

Happy Hours: Maison Joseph Drouhin will also be hosting a series of casual happy hours, many of which will have live music, in cities across the country. Both wines will be offered for $5 per glass (which is significantly discounted compared to the usual price of between $10-15). The idea is to create a casual environment in which new consumers can discover the wine and learn about the style of the famed region from which it comes (Burgundy).